Floor-care only/8.5 years specialized
Facebook & Google ads for carpet cleaners who want booked jobs, not leads.
InMotion DMA runs paid acquisition exclusively for carpet, tile, hardwood, and stone cleaners. We turn ad spend into booked jobs on your calendar, with exclusive leads you own, optimized for revenue rather than cheap clicks.
NO LONG-TERM CONTRACTS · 41 STATES · ROI-BACKED
Floor care is all we do
Generalists spread thin.
We go deep on one thing.
Carpet, tile & grout, hardwood, stone. For 8.5 years we’ve run paid ads for floor-care companies and nothing else. That focus is why our campaigns start smarter, cost less to learn, and book more jobs than an agency juggling dentists, realtors, and sod farms.
What we run
The paid-acquisition machine for cleaners.
Facebook & Meta Ads
Lead-gen campaigns and creative that put your offer in front of homeowners ready to book. The channel we’ve scaled across hundreds of cleaners.
Google Ads, PPC & LSA
Search, Local Services Ads, and Google Guaranteed. Catching the homeowner the moment they search “carpet cleaning near me.”
Lead Generation You Own
Exclusive, inbound leads that belong to you. Never shared, never resold. Built to convert into booked jobs, not just form fills.
Full Marketing System
The complete infrastructure: ads, tracking, and follow-up that runs in the background and compounds month over month.
Nationwide proof/41 states
300+ cleaners.
Coast to coast.
From California to Florida, we’ve run ads for floor-care companies in 41 states. Different markets, different seasons, different price points. The patterns that book jobs show up everywhere, and that is what your campaign starts with.
How it works
Live in days. Compounding by month three.
Demo and market read
We study your service area, competitors, and numbers, then map the offer and channels that fit your market.
System build and launch
Landing pages, creative, tracking, and instant follow-up go live, starting from patterns proven across 300+ floor-care accounts.
Leads and first bookings
The moment you go live, leads start coming in, often within the first 24 to 48 hours. You work them fast, and many owners book jobs in their first few days.
Optimize to revenue
We tune spend toward cost per booked job across the ad platform, the leads, and your CRM.
An edge that compounds: AI plus our data.
Every account feeds an AI-assisted system built on 300+ floor-care companies and 8.5 years in this one niche, so your campaigns start smarter than a generalist's and get sharper every week. That is why step four keeps paying off month after month, and why a generalist agency starting from zero never catches up. Source: InMotion DMA client data, 2019-2026.
Why cleaners choose us
Proof over promises.
Built for skeptics
The cautious 7-out-of-10 owners build empires. The “I’m so excited!” 10-out-of-10s burn out by month two. If you’ve been burned by an agency before, good. You’re exactly who we do our best work for.
Booked-jobs estimator/run your own numbers
See what a booked-jobs system could do.
Move the sliders. We run your inputs through our real floor-care benchmarks, then show a range instead of a fantasy number. Every figure here is an estimate, not a promise.
Defaults reflect our median floor-care client: a $150 job ticket and about a 60% booking rate on leads that are actually worked. Math runs on our blended $12.56 cost per lead. Source: InMotion DMA client data, 2019-2026.
Estimate only. Actual results depend on your offer, market, creative, and how fast you work leads.
Real wins/from real owners
Don’t take our word for it.
No scripts, no actors. Just floor-care owners with full calendars, in their own words.
“I’ve only been advertising for about 5 to 6 weeks and I’ve made my initial investment and first month payment back already, and I’m averaging at least 15 to 20 calls or leads a week. This is my first time advertising in 6 years and I wished I had known about them sooner.”
“From the get-go, multiple leads every day, even the weekends. Last 40 days I booked 41 jobs (jobs, not leads). Schedule has been jammed!! If you’re sittin on the fence, give them a try. April was a record month!!”
“Inmotion is an incredible marketing agency that will get your business on the right track. I’ve gone through so many marketing companies over my 20 years in business and no one compares to them. Very attentive, intelligent and great at what they do. Don’t hesitate to call them and get your business booming! Highly highly recommend.”
In their words
“My phone has been ringing off the hook. This is something I have never seen before.”
“These guys are on your team 24/7. They are on your side to help you grow your business.”
“In my first 3 weeks I got 42 leads and made $8k, and then that $8k turned into over $15k the next month.”
Video testimonials
Silas T. · Sci-Fi Steamers 
Kevin W. · Gold Standard 
Adam B. · Carpet Hero The ROI commitment
If the system hasn't paid for itself, we stop charging management until it does.
This is not a money-back gimmick. If a campaign has not cleared its own management cost, we pause the fee until it does. Cautious owners build the biggest floor-care companies, and if you have been burned by an agency before, that is exactly who we do our best work for.
Book a DemoFAQ
Questions from floor-care owners.
Straight answers, written to be quick to scan for owners and for the AI assistants your customers now ask first.
What kind of businesses do you work with?
Do you sell leads?
How is this different from other carpet cleaning marketing companies?
How fast will I see results?
Is there a long-term contract?
See exactly how we’d fill your schedule
Book a demo. We’ll show you the system, the numbers behind it, and the fastest path to more booked jobs for your floor-care business.